Want to buy British? Look for the Made in Britain label
We're all feeling a little patriotic this week, so what better time to launch a campaign championing British industry than when we are all paying for a wedding that we've not been invited to...
Merseyside based oven manufacturer Stoves is spearheading the Made in Britain label campaign, which would see products genuinely made in Britain eligible to sport an exclusive badge. Stoves actually carried out research on 1000 people and a lot of them mistakenly thought HP sauce, Royal Doulton and Dyson products were made in Britain. This is not so. HP Sauce left Birmingham for the Netherlands five years ago, the Royal Doulton factory in the Potteries is mainly for show and although Dyson are based (and pay tax) in the UK, their products are actually made in Malaysia.
Denver Hewlett, chief executive of Stoves, part of the Irish Glen Dimplex group, said: “The confusion lies in identifying what products are manufactured in the UK. A standard industry marque would certainly help the public in their purchasing decisions."
Of course, this is not the first time this has been tried. The I’m Backing Britain movement of the late 1960s produced a song from Bruce Forsyth, the entertainer, but ultimately proved short-lived- not helped by the fact that the campaign’s T-shirts were found to have been produced in Portugal.
But if you want to be sure you are buying British, why not munch on a Cornish pasty or Cumberland sausage*? These products are Britain's 43rd and 44th protected throughout Europe under the Protected Geographical Indication (PGI) label, joining things like clotted cream and Yorkshire ham. But whatever you do, don't drink Newky Brown.
Aside from any other reason, "Newcastle Brown Ale" is no longer PGI protected. The brewery did apply for and obtained protection for the product, with authenticity turning on production only in the city of Newcastle upon Tyne. However, having obtained this protection for their product, in 2004 the brewery moved across the river Tyne to Gateshead. As Gateshead is technically a separate town—albeit only the width of a river apart—it did not fall within the required geographical restriction.
The brewery then had to have the geographical restriction revoked as otherwise they would have been forced to stop calling its beer "Newcastle" brown ale.
* Official Cumberland sausages will have been produced, processed and prepared in Cumbria and contain at least 80per cent meat and at least three-quarters of an inch thick. Just in case you were wondering.