Skype too much like Sky
You know how words sometimes sound like each other? Well, this is a problem in the world of commerce and an EU court has said that Skype sounds too much like the name of Sky. If you're confused, one of these things is a communications application and the other one is a TV broadcaster.
Thought it might be wise to clear that up, because there's clearly a very confusing issue at hand here.
The EU court stated that the name of Microsoft’s chat thing could very easily be confused by the general public for the name of Sky's TV channels.
The judges stated: "Conceptually, the figurative element conveys no concept, except perhaps that of a cloud. [That] would further increase the likelihood of the element ‘Sky’ being recognised within the word element ‘Skype’, for clouds are to be found ‘in the sky’ and thus may readily be associated with the word ‘sky’."
Very helpful indeed.
We've been having all manner of problems with this at Bitterwallet. Who hasn't bought an Apple products and tried to eat it like it was fruit? Who hasn't been a bit tired and bought an Onken yoghurt, thinking it was a Dr Oetker pizza? And surely, every single one of us has swallowed a box of dominoes, thinking that they were a delivered pizza?
Of course, these things only come about because someone complains about these things and, you'll never guess who was responsible for this particular gripe.
THAT'S RIGHT! It was Sky themselves! They originally moaned about this in 2005. This ruling is going to stop Microsoft from registering a trademark for Skype’s name and logo, but alas, they won't be able to stop Microsoft from using the name.
Sky and Microsoft have scrapped over this before, with the SkyDrive cloud storage system being renamed by Microsoft as OneDrive, thanks to those curtain-twitching complainers at Sky. We can only pray for the '80s American band Skyy, because if they tour, loads of people might turn up to one of their shows, expecting to see Jeff Stelling.