EU regulations to stop health food companies using cod-science

7 July 2010

yakult-7Health food, for many, is clearly a load of pro-biollocks. However, it is big business as people glug their way through millions of bottles of Actimel and Yakult in the knowledge that some scientific sounding words on the packaging couldn't possibly be a crock of shit.

However, these claims may soon be gone thanks to European regulation which demands that health food companies come up with actual scientific evidence to back their claims.

This regulation will extends to many products, including multi-vitamins, slimming pills, margarine and yoghurt.

Of the claims looked at thus far, 80% have been rejected.

The Nutrition and Health Claims Regulation was adopted back in 2006 "to ensure that consumers are not misled by unsubstantiated, exaggerated or untruthful claims about foodstuffs", but it is only now that they're taking names and numbers.

So what's been rejected? Well, they're saying that apple cider vinegar doesn't improve bowel movement, green tea isn't good for blood pressure, cholesterol and isn't even an antioxidant... cranberry juice doesn't reduce the risk of urinary tract infection in women, sugar free gum doesn't reduce plaque and probiotics don't do a thing to supports your immune system.

Speaking to the BBC, Ioannis Misopoulos, director general of the International Probiotics Association (IPA): "It can take three years to get these kinds of human studies together but in the meantime the claims are going to be wiped away. The regulation is killing this industry and the job losses are already being felt."

It isn't just the products that are getting scrutinised. If you have a product with a name that claims to help you in some way, you might have to ditch that too. Eh, Slim Fast?

Sadly, this new regulation doesn't say anything about the horseshit you hear in shampoo commercials and the like, but we can only hope they go after that lot next.

TOPICS:   World News   Government

21 comments

  • rappy
    thats the blond bint out of a job on qvc with her fuckin nanasomes shayt
  • Saqib A.
    I've been drinking this stuff for many years and I feel fantastic. I used to feel so bloated and now frequently I skateboard to work - and no I don't work for Yakult.
  • Born2Hula
    Anybody for a cheeky volvic?
  • Klingelton
    I'm glad that this horseshit is being obliterated. I am a little concerned about the grasp of English in this article though. Some of the article was bordering on unreadable. Sorry Mof, any chance you can read over and correct the errors please?
  • Clown A.
    They put horseshit in shampoo now? I had no idea, it feels so damn silky...
  • lutin
    Klingelton, what errors are you referring to?
  • zeddy
    I've heard that eating too much rhubarb gives you the wild shites and too many eggs bung you up. Mind you, nobody actually claims this on the packaging labels.
  • The B.
    Last night I had 15 Yakults, I sat on the toilet for 2 hours and what came out still looked better than the HUKD re-design.
  • tom
    @Saqib Azhar I think I have seen you about somewhere.... @Zeddy my rhubarb or eggs don't come in packets (the garden and my hens)
  • Nobby
    @zeddy So if you eat too many eggs and rhubarb at one sitting, then you get bunged then bam, bunged then bam, etc. Imagine what they would do with slogans of the past for cigarettes ... "Just what the Doctor ordered - MILD", "Your throat protection against irritation ..... against cough!", "So cool, so smooth for the throat".
  • booyah
    It's taking me a while to digestivum this news.
  • Error C.
    'and probiotics don’t do a thing to supports your immune system' is an error I stumbled across.
  • poo p.
    Guys, just be carefull with all this pro-biotic stuff that's supposed to help your "bowl movements". Aparrantly diarrhoea can kill you!!! (Even if you only drink a little bit!)
  • Me
    --- Ioannis Misopoulos, director general of the International Probiotics Association (IPA): “It can take three years to get these kinds of human studies together but in the meantime the claims are going to be wiped away. The regulation is killing this industry and the job losses are already being felt.” --- So that would be the industry where wild & totally fdalse claims are used to sell their products? My heart bleeds...
  • Zeddy
    @Tom: @Zeddy my rhubarb or eggs don’t come in packets (the garden and my hens) You are Tom Good, aren't you?
  • Jonny D.
    Will this apply to all products, not including food as well? For example, the alternative medicine market, 90% of boots (vitamin pills, homeopathy, those special bubble bath things) or is it just stuff you can eat?
  • Jonny D.
    oh actually i just read the end bit, doh!
  • Boris J.
    According to my biology lecturer when I was at university they technically don't lie: Yakult etc are full of "good" bacteria. They are cultured and placed in the stuff, however the drink is pasteurised as you cannot sell a drink full of live bacteria so it is actually full of dead and non-functional "good" bacteria. The horror.
  • Pokey
    "If you have a product with a name that claims to help you in some way, you might have to ditch that too" "CONSUMER HACKS, TIPS & NEWS FROM THE TRENCHES OF THE UK DEAL COMMUNITY" Pot meet kettle.
  • Tina
    ... OMG they KILL the friendly bacteria????
  • Pokeable
    I think it is stupid that someone with so strong negative views would even bother to write about this. Who gives a shit about that. All i care about is that Yakult is yummy and you're not!

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