EU regulations to stop health food companies using cod-science
Health food, for many, is clearly a load of pro-biollocks. However, it is big business as people glug their way through millions of bottles of Actimel and Yakult in the knowledge that some scientific sounding words on the packaging couldn't possibly be a crock of shit.
However, these claims may soon be gone thanks to European regulation which demands that health food companies come up with actual scientific evidence to back their claims.
This regulation will extends to many products, including multi-vitamins, slimming pills, margarine and yoghurt.
Of the claims looked at thus far, 80% have been rejected.
The Nutrition and Health Claims Regulation was adopted back in 2006 "to ensure that consumers are not misled by unsubstantiated, exaggerated or untruthful claims about foodstuffs", but it is only now that they're taking names and numbers.
So what's been rejected? Well, they're saying that apple cider vinegar doesn't improve bowel movement, green tea isn't good for blood pressure, cholesterol and isn't even an antioxidant... cranberry juice doesn't reduce the risk of urinary tract infection in women, sugar free gum doesn't reduce plaque and probiotics don't do a thing to supports your immune system.
Speaking to the BBC, Ioannis Misopoulos, director general of the International Probiotics Association (IPA): "It can take three years to get these kinds of human studies together but in the meantime the claims are going to be wiped away. The regulation is killing this industry and the job losses are already being felt."
It isn't just the products that are getting scrutinised. If you have a product with a name that claims to help you in some way, you might have to ditch that too. Eh, Slim Fast?
Sadly, this new regulation doesn't say anything about the horseshit you hear in shampoo commercials and the like, but we can only hope they go after that lot next.