Daily deal at the right price? Check the small print first
Daily deal websites and services are making a fair few quid at the moment, and are steadily building up a legion of fans. It's a platform that isn't going to go away; every day more start-ups are creating new variations on the theme, individual businesses are creating their own daily offerings to increase customer loyalty, and daily deal aggregators are also flooding the market.
In the relentless avalanche of emails and offers, it's worth remembering the basics - while the deals are usually enticing (except, perhaps, for that recent vajazzling incident) you need to pay attention to the detail. The price is always attractive. The terms? Sometimes less so.
Avid Bitterwallet reader Barry snapped up a recent offer from Groupon - a single ticket to a film at the BFI IMAX Cinema, London. The ticket was worth up to £17, and the Groupon deal was for £8.50 - so a half price deal. Unfortunately Barry didn't read on - the half-price ticket had to be used within five days of purchase:
Barry should have checked the small print, but then Groupon and their partners are usually far more generous with the timeframe in which a deal can be used; for example, today's Groupon deal for London doesn't expire until the end of September. Pay attention, citizens.