We still don’t understand ‘simplified’ energy tariffs
Energy tariffs are deeply boring by their very nature. Say the words ‘unit prices’ and the average punter will fall asleep into their cornflakes like a narcoleptic on Nytol. What’s more, despite the Government's proposal to simplify tariffs, consumers are still finding them too complicated.
When asked by Which! to identify the best deal in a range of tariffs using the proposed Ofgem Tariff Comparison Rate, most people’s mouths flapped open and shut like dying fish and they slumped to the ground clutching their heads saying ‘Unnnnggh’.
Only three in ten people were able to identify the cheapest deal using the Tariff Comparison rate. Which! is calling for a single unit price for electricity and gas, rather than the proposed system, which requires several hours of painstaking comparison and figures scrawled on bits of paper. When they arranged the same tariffs in using a single unit system, eight out of ten people were quickly able to make the cheapest choice.
‘You shouldn’t need a maths degree to work out the best energy deal,’ huffed Richard Lloyd of Which! ‘The complexity of energy pricing makes it virtually impossible for most people to make sense of the market.’
Isn’t that what energy companies are secretly hoping for?