Virgin to roll out ultrafast broadband to millions
Virgin Media want to roll out their ultrafast fibre optic broadband to 17 million premises by 2019.
This follows the news that BT have to open up their network to all their rivals, with Virgin Media bringing forth 'Project Lightning'.
Tom Mockridge, CEO of Virgin Media, said: "Our £3 billion investment to bring ultrafast connectivity to more parts of the UK is not just about better broadband, it's about future-proofing the country's network infrastructure with the best and most modern technology."
"While some companies talk a good game, Virgin Media is putting its money where its mouth is and laying fibre to the premise alongside our superior HFC network - delivering the fastest widely available broadband speeds."
"In just over one year we've laid enough new cable to stretch all the way from Land's End to John O'Groats, reaching a quarter of a million more homes and businesses - and there's much more to come."
This expansion is the alternative to the copper-based network which is provided by BT.
Virgin Media say that their use of new engineering techniques such a 'narrow trenching' actually reduces costs and speed up the roll-out of FTTP in places where there's a big demand.
Not only that, Virgin reckon that Project Lightning is going to create 6,000 new jobs.