Self-serving PR becomes hard news for Which?
"More than half of consumers abandon online purchases due to lengthy and frustrating checkout processes - costing shops £420 million a month. A survey from Moneybookers reports that 63% of Britons find online checkout processes too long and ultimately frustrating.
Rather than put up with poor service, online customers regularly leave sites after they’ve selected their purchase but before they've completed their transaction, meaning that shops lose out."
"More than half of consumers abandon online purchases - costing shops £420 million a month."
Sweet muscular Jesus, that's over £5 billion a year leaking away because of badly designed websites! It's not like these consumers will simply find another website to buy their goods through, is it? I mean, you'd just do without rather than shop elsewhere.
No hang on, that's not right. In fact that's a fucking absurd suggestion.
"Moneybookers' survey, which included a list of top 20 online shopping websites, found that on the worst sites it can take almost seven minutes and involve 11 different steps to complete a purchase after you’ve selected your item."
Fair enough, that sounds like a pain in the backside. But who are Moneybookers?
"Moneybookers enables any business or consumer with an email address to securely and cost-effectively send and receive payments online – in real-time!"
Just so we're clear, then - a company publishes a survey, the outcome of which would seem to serve the company's own interests - which is then repeated verbatim by a company that has built its reputation on showing no bias or advertising in consumer matters. So why is this on the Which? website again?