Is Ryanair really the "worst family brand in Britain"?
Ryanair - the worst family brand in Britain. Marks & Spencer - the best. Who'd have thought it, eh? A no-doubt self-serving survey by an advertising agency reveals the budget airline is perceived to do little to promote family values and not enough to be seen to care or listen to customers. Admittedly, it's hardly the scientifically endorsed Bitterwallet's Worst Company In Britain Poll, but it's not a great result for Sky Marshall O'Leary.
The top ten brands in a survey of 1,500 consumers looks like this:
- Marks & Spencer
At the other end of this imaginary tightrope of consumer satisfaction is Ryanair, with only 1 per cent of consumers believing the company to be either "caring" or "good listeners" or "promoting family values". As usual, Ryanair wheeled out Head of Marketing and Jaunty Quips Stephen McNamara to gently douse the news in acidic wit:
"These 'surveys' are about as reliable and scientific as the surveys on Family Fortunes."
He's got a point. A causal glance over the bottom ten reveals Twitter as the fourth worst... family brand? What's that even doing in the survey to begin with? Ryanair wins again - the study really does make less sense than a faceless dog - and nobody will take it too seriously. Although if they keep stranding passengers at airports for no good reason, it won't do them any favours.