Guardian Extra - a paywall made of cotton wool
As Rupert Murdoch gets ready to up the paywall around his newspapers, The Guardian have come up with their own alternative way to get some more cash out of readers who are increasingly keen to get their content for free online.
It’s Guardian Extra and they want you to think of it as less of a nasty, restrictive paywall thing and more of a groovy inclusive club. It’ll only cost £25 for a year’s membership and return you’ll get special offers (jazz, opera, Shakespeare, Diggerland) and exclusive invitations to talks. Subscribers to the print version of the paper will get Extra status for free.
There’ll even be visits to The Guardian’s offices, so that you can hopefully meet some of your favourite journos, maybe weaving some yoghurt with them or enjoying a cup of mung bean soup.
Obviously you won’t just be able to turn up whenever you like – we imagine you’ll be shepherded around the place like some weird overgrown kids on a school trip to a farm.
What’s it going to be then - £100 for a year of The Times online or £25 for a woolly sort of club thing with Guardian Extra? Or neither? Hmmm…