Best Buy launching in UK in May! And...?

29 March 2010

Bitterwallet - Best Buy starts recruiting The swift boot up the jacksy that UK electronics retailing has been crying out for could almost be here. American giants Best Buy have announced that their first store on this side of ‘the pond’ will open in Thurrock in May.

Following that will be Hedge End (Southampton) and Merry Hill (West Midlands) in June and Aintree near Liverpool a few weeks later and more across the UK as the year goes on.

Will they really provide an alternative to the likes of Currys, PC World and Comet or will they just add to the mediocrity that we’ve become accustomed to? Some of the big new stuff that they’re blah-blahing about include…

  • • 0% commission: Best Buy's Blueshirts and Geek Squad Agents don't work for a commission "in order to offer a truly impartial service".
  • • ‘Walk out working’: Buy any laptop, camera or mobile phone and Best Buy will offer to set it up so it's ready to use.
  • • Geek Squad: 24-hour technology support and advice service.
  • • One-to-one help: Book an in-store consultation online or in the store with a Blueshirt or Geek Squad Agent.
  • • Trade-in and save: When you trade in an old TV, laptop or mobile phone, you could receive a discount towards your next purchase.
  • • Test drive: A wide mix of the latest technology is switched on, connected and ready for you to try before you buy.
  • • Price guarantee: Price match on any product, plus an extra 10% discount. In addition, if you find the same product for less elsewhere up to 30 days after you bought the product, Best Buy will refund the difference.

A big new deal or more of the same old bollocks – whaddaya reckon Bitterwalleteers?

TOPICS:   UK News   Gadgets

24 comments

  • Mark M.
    I'm calling "same old bollocks". I've been to several of these in the states and they are more expensive than Walmart, Target etc. I'm sure Currys won't have that much to worry about. Oh, they also have very expensive cables too
  • Sambo
    As Mark says, probably same old bollocks, but to be fair... if they're more expensive, then you just get them to price match and they give you an additional 10% off... makes it markedly cheaper, so perhaps no bad thing!
  • Chris
    I won't hold my breath. It would be nice to see an electronics retailer who doesn't take the piss, but I think we will be waiting forever. Also, I can't see their price match matching online :(
  • Rob
    It would be great if these were like Richer Sounds but with parking.
  • Aidan
    I actually think this may not be bollocks so i'm gonna wait until they've been around for a bit before i decide.
  • Spark
    The UK market is by far and away the most competitive one in Europe and probably 2nd only in the western world to the US now. It's going to take one hell of a lot of work to surpass those businesses that already exist in that area over here now, including the mighty DLG, and even if they manage that (which they probably won't) then they have the supermarkets to contend with, and there they really don't stand a chance. We could be surprised here but my guess is that they will go the same was as Gamestop with a small presence in a few shopping areas and that's about it. Try Canada.
  • Drunky S.
    * • 0% commission: Best Buy’s Blueshirts and Geek Squad Agents don’t work for a commission “in order to offer a truly impartial service”. No, they may not work on commission, but they'll likely be pushed to flog a load of extra stuff or risk getting put on warnings, a la PC World. * • ‘Walk out working’: Buy any laptop, camera or mobile phone and Best Buy will offer to set it up so it’s ready to use. If you can't walk out with the product actually working, you've bought a faulty product, surely. Are Best Buy saying they sell faulty products. Probably not - they're actually referring to their optimization service. Not heard of this? Try searching on Consumerist.com - it's full of stories of people being told all the laptops were pre-optimized and they had to pay the extra for this service. A harder sell than even PC World, it appears. * • Geek Squad: 24-hour technology support and advice service. So the same as PC World's Tech Guys, then? And you'll have to pay extra for this too. * • One-to-one help: Book an in-store consultation online or in the store with a Blueshirt or Geek Squad Agent. See above. * • Trade-in and save: When you trade in an old TV, laptop or mobile phone, you could receive a discount towards your next purchase. Currys/PC World are also doing this on laptops. Or you could just wander down Cash Generator/CEX and get the same amount of cash. Or even better, if it's working, let your kid use it since they can hammer it as much as they like. * • Test drive: A wide mix of the latest technology is switched on, connected and ready for you to try before you buy. PC World's flagship stores are supposed to be doing this - I suppose this might be an actually selling point for Best Buy. * • Price guarantee: Price match on any product, plus an extra 10% discount. In addition, if you find the same product for less elsewhere up to 30 days after you bought the product, Best Buy will refund the difference. If it's going to be anything like Currys, Comet et al, the bigger products will be unique to that chain. And by unique, I mean they'll have a single letter added to the model number so the manager can turn around and say it's not the same model as Chain Y sell.
  • James
    I actually have a good feeling about Best Buy coming to the UK. For years now DSG have ruled the UK electronics market, so another big player can only be good news for us consumers. I think the most important point is the 0% commission for sales staff. Consumers will be able to go there and know for sure that the sales assistants don't have their own best interests in mind, which is surely going to make more people want to shop there.
  • spunki
    Which electrical stores sales ARE on commission now? John Lewis? nope they're partners comet? DSGi stores? nope cos they only earn a bonus by upselling and making a certain amount of profit per month. it'll be the same at Best Buy. bonus for selling certain items its all bullshit. plus for their opening, DSGi have bought ALL advertising space nearby for 6 months straight. billboards, buses etc etc
  • Meeee
    Forget Bestbuy. We want newegg prices and rebates!!
  • Sohaib
    Hey, i think it's a good idea. i've been dying to get a laptop and i looked at the best buy US site, and it was sooo much cheaper compared to the UK, it'll be great if the prices are equivalent too. otherwise, as many previous voters have said "same old bollocks" lol,
  • bollocks c.
    Lke mark @ post 1 I have also checked out a few best buy in both the US and Canada - fuck me they are a rip off most of the shit is cheaper in the UK - now Frys or new egg with mail in rebates now your talking.
  • HeyDoYouHaveACanoe
    Drunky The Scallop, you beat me to it. All that sounds suspiciously similar to what DSGi offer already. The one thing Best Buy has going over Currys is that they tend (!) to operate a policy of "we'll do what we have to just to keep the customer happy". Bye bye bennetts and hughs maybe?
  • Ben M.
    @Drunky... techsquad were a ripoff of Geek Squad in the first place - best buy having been doing that for donkeys years. My suspicion is on a scale of 1-EVIL, with DSHi at a firm 9, Best Buy will come out at a 6 or a 7. A gentle polite fisting rather than the full no-vaseline anal rape of visiting PC world.
  • the r.
    it sounds the same! Does anyone really think best are coming here to make friends! please!!
  • DH
    In my opinion, anyone who shakes DSG is good in my book. First time I have seen DSG scared ever. With good reason too. Watch out DSG, Best Buy are coming for you.....
  • snoogans81
    0% commission?! Well that's nothing new, I work for Comet and we haven't gotten that for years now. Same goes for Curry's too. I bloody wish I did mind, as minimum wage is hardly fun now is it.
  • David
    Same shite, different brand.
  • spunky
    you'll suddenly see DSGi stores go very aggressive on pricing when Best Buy opens.
  • Steve
    As a faithful DSGi employee I can only see Best Buy coming as a good thing, as it has expanded the training available to employees and put the customer as the priority, tailoring solutions to the customer instead of simply adding the most expensive items. Yes, we do sell expensive cables etc, but the customer can choose whether to buy it or not. I have noticed of late that the colleagues who don't like the DSGi new model simply won't enjoy working here, gone are the days of hard selling, it's now all about the customer. And if you haven't experienced it, visit one of the new model stores and see for yourself. Now, where is the rants against me working for DSGi?
  • wally w.
    Why do you kick down a company before it opens its first store ??? Give them a chance....Wait until they open before slagging em all off !!!! You bunch of negative idiots.
  • Koworld
    Steve, strong rumour is that your lot are looking to re-introduce sales commissions... any truth in that? Best Buy - I reckon Ben M's scale of evil gets that about right. Sure, you can find plenty of anti-Best Buy rants on the intermaweb but that's true of any retailer. If my dead nan were still alive and sold wooly hats to people with cold heads for cost, and gave every customer a slice of hot buttered toast and jam - she'd still have some twat set-up a Facebook group declaring that she's worse than Hitler because she refuses to offer more than just Strawberry on the free toast. Best Buy offer better customer service than any of the UK electricals, they do it not to be touchy-feely but because they've worked out that if they don't offer something useful then amazon and Wal-Mart would kill them stone dead. So it's not out of the goodness of their hearts but the customer does gain. Capitalism, cor - it's only taken thirty years for the benefits to work through to UK electrical retail. Take that Russia.
  • spunky
    to Koworld No DSGi are NOT re-iintroducing commision based sales cos it FAILED big time colleagues stealing each others sales, offering discounts they should be doing just to take a sale from another store in the same chain. its all margin based bonus (hence the flogging of expensive cabled and warranties) and team bonus, with the added incentive that if your store's mystery shop score is good, then your bonus will go up. Best buy will be manned exactly the same way, but without a delivery infrastructure and buying power. they will be no different,mainly cos they'll be manned by ex DSGi/Comet workers!
  • conveyancing
    Lovely! I just spotted this url through bing when tryna do away with fatigue. I think I'm already becoming an addict to it. So many stuffs happening at the same time and it's like I want to take everything at once. I know I'll come back for more.

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