YouTube, ITV, Simon Cowell vs Susan Boyle = £0
She sounds like God’s vocal coach, and she’s had 75 million video views on YouTube. And Britain’s ITV has amassed ad revenues of exactly £0 from Susan Boyle’s angelic rendition of “I Dreamed a Dream” on Britain’s Got Talent. The Times is reporting that ITV wanted to include pre-roll advertisements, and YouTube insisted on overlay and text ads. The result has been along the lines of “Potato, po-tah-to, let’s call the whole thing off.”
By some estimates, revenues of a million pounds have been lost. Views will likely drop off as the world awaits Boyle’s next performance, and who knows whether it will attract anything like as much attention. YouTube certainly had the ability to include pre-roll ads, and ITV could have allowed overlay ads while the details were hammered out. But no.
And now you can’t embed Boyle’s YouTube video, further quashing the distribution of the sensation. If only YouTube and ITV had mothers someone could call to report this childish behavior.