YouTube, ITV, Simon Cowell vs Susan Boyle = £0

24 April 2009

She sounds like God’s vocal coach, and she’s had 75 million video views on YouTube. And Britain’s ITV has amassed ad revenues of exactly £0 from Susan Boyle’s angelic rendition of “I Dreamed a Dream” on Britain’s Got Talent. The Times is reporting that ITV wanted to include pre-roll advertisements, and YouTube insisted on overlay and text ads. The result has been along the lines of “Potato, po-tah-to, let’s call the whole thing off.”

By some estimates, revenues of a million pounds have been lost. Views will likely drop off as the world awaits Boyle’s next performance, and who knows whether it will attract anything like as much attention. YouTube certainly had the ability to include pre-roll ads, and ITV could have allowed overlay ads while the details were hammered out. But no.

And now you can’t embed Boyle’s YouTube video, further quashing the distribution of the sensation. If only YouTube and ITV had mothers someone could call to report this childish behavior.

TOPICS:   TV   Best Of Youtube

10 comments

  • Cooper
    Thank god someone put an end to it.
  • P E.
    did Piers bone her in the end then?
  • Christopher
    Look on the bright side. If you own one of the 1000 millenium songs charity cd she was on, they're not going for £1000 and counting on ebay :) Oh you lucky so
  • Christopher
    *now*, that should be. although i do wish it was "not". i'm so tempted to get one and sell it to the yanks for silly dollars.
  • Lost?
    How has "By some estimates, revenues of a million pounds have been lost. " I hate those idiots.
  • Andy
    > did Piers bone her in the end then? Would she have noticed?
  • B O.
    This battle has been reported on many sites but noone has talked about who represents Susan in these battles. Anyone out there protecting her rights? She should reap the benefits of any advertising money. Without her none of the "big boys" would have a topic to battle over.
  • Susan F.
    [...] ai marre de faire des graphiques d’alchimiste, je me suis plongé au réveil dans les pages People des tabloids… “The Times is reporting that ITV wanted to include pre-roll advertisements, and [...]
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