Smirnoff showcase the most awful DJ in the universe!
Advertising companies often use youth lifestyle to promote their products and, by and large, do a little research first (then take away all the stuff that makes it fun or dangerous). However, Smirnoff know nothing about DJing. Look at this poster featuring the WORST DJ EVER.
Aside from looking like a clean-cut berk, there's a myriad of problems with this. Firstly, the DJ looks happy. No DJ ever looks happy. Secondly, he's unfathomably attracted a girl. Thirdly, he's not sweating like a dinner lady. Never trust a DJ that doesn't sweat like a dinner lady.
Then there's the small matter of no slipmats, no mixer, no records, no needles... NO ANYTHING. Oh god, this advert doesn't promote 'nightlife experience', rather, it promotes the need for the death penalty.