Sky to weigh in with their own streaming video pay TV offering thing
In case you were wondering why Sky hadn’t got involved in the streaming video war currently being fought by the likes of Lovefilm, Netflix and, erm, Dixons, it’s because they weren’t ready. They are now though.
The scary broadcasting giant is launching NOW TV in the summer, and it will make original and bought Sky content available to all and sundry over the airwaves of the internet – meaning that non-subscribers will be able to indulge in Sky’s content via their PC, Mac, tablet, mobile phone, games console or specially-equipped sunglasses (if they even exist). All for a fee mind you.
We’re led to believe that NOW TV will be offering movies at first but that sports and entertainment shows will be added to the roster of availability shortly afterwards. Pay-as-you-go and pay monthly plans will be offered, catering for everyone’s Sky-flavoured needs.
Earlier, Sky’s head honcho Jeremy Darroch blurted: “We’ll offer two distinctive ways to watch: the full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV.
"Today, we know that around 13 million homes don’t yet take pay TV from any provider. So we can reach out to them and offer them another way to access and watch our content.” How very delightful for them.