Rupert Murdoch buys Europe
The €10 billion deal will allow media raisin Rupert Murdoch to cement his dreams and combine all of his European TV interests into just the one.
It would also create a broadcaster with 20 million subscribers, hence making them something of a big deal, and being able to beat off BT and Netflix.
Cast your minds back to 2010, and you may recall that Murdoch originally tried to take full control of all his Euro visions, but his mellow was harshed by that whole phone hacking lark and then the closure of the popular "news"paper News of the World.
The latest proposal would see BSkyB, 39 per cent owned by 21st Century Fox, buy Sky Italia and Sky Deutschland, which are 100 per cent and about 55 per cent owned by Fox, respectively.
Obviously the regulators would have to scruitinize a deal of such largeness, and BSkyB stress that talks were still in their early stages.
The combined MEGACORP would have 57 per cent of its subscribers in Britain, 19 per cent in Germany and 24 per cent in Italy, analysts at Citi said. Britain would contribute 68 per cent of revenue and 89 per cent of group operating profit.
Which is a little creepy really.