Pepsi release Back to the Future bottles
Fans of Back to the Future will know that October 21st 2015 is a special date - basically, Marty McFly went there. And yes, this is the real deal, not some 'shopped job which has changed the date.
With that, a lot of people will be kicking their marketing teams into action. Pepsi, who star in the film, have been at it, and are recreating their bottles that star in Back To The Future II.
At the moment, it looks like it'll be US-only, which is rubbish. That could change, mind you.
PepsiCo’s senior director of marketing, Lou Arbetter, said: "So we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product."
Each bottle will also come in a furnished case, which means it'll probably be expensive and one for hardcore fans only. The lads down the comic book shop will be wetting themselves over this, and if you're at New York Comic Con this week, Pepsi will give you a Back To The Future Pepsi bottle if you're one of the first 1,5000 people there dressed up like Marty McFly.
We're looking forward to a portaloo company doing a Jurassic Park marketing stunt. Anyway, here's the bottle from Back to the Future II...
...and here's Pepsi's adverts about it all...