Netflix: gunning for China and Europe

netflix-transparent Netflix is doing a roaring trade, passing 60 million users all over the world. And they're not done by any stretch.

Thanks to original series like Orange Is The New Black, House of Cards and Unbreakable Kimmy Schmidt, they've been winning over lovers of the idiot lantern and reached 62.3 million subscribers, which is up from last quarter's 57.4 million.

Of those millions, around 4om are in America, which means Netflix wants to get serious with other territories. They want a much bigger presence in Europe to "take advantage of the substantial available growth opportunities". They're also making eyes at new markets in Australia and Japan.

Netflix also has a freemium ad-supported service in China, and they're looking at pursuing the trad. subscription product over there. However, they need permission from the powers that be to operate in the most populated country in the world.

Netflix wants to operate in 200 countries by the end of 2016 - they currently serve 50.

Another thing they'll be doing is encrypting their service, which they hope will please people who have concerns about their privacy and security. However, they could incur the wrath of users as they clamp down on proxy servers, which means people can't get access to the American version of the service, which has a much larger library.

1 comment

  • Albi
    They need to better than what they have at the moment - all the stuff you can get on 4OD, plus some films from 10 years ago.

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