Maria Sharapova to change her name to 'Sugarpova' for tennis tournament
She will also wear the logo of the brand - which happens to be a pair of red lips - on her tennis kit.
If the grand slam committee and legal courts allow the name-change, she will be officially named Sugarpova by umpires and announcers during the tournament while she remains in the competition.
Of course, in the event she actually wins the tournament, she'll be forever linked to a brand of grotty toffees in the annals of history.
They better be paying her a boatload of money.
Are we going to see other players following this line of thinking? Andy Murray Mints? Gillette Venus Williams? Marin Cilic Bang? Alize Cornetto? Feel free to make your own bad marketing/tennis puns in the comments.