ITV set to charge viewers for programmes
Paywalls are all the rage these days and bizarrely, ITV are expected to announce that they’re going after a piece of the action in an announcement early next week.
The Telegraph are reporting that ITV head honchos Archie ‘Asda’ Norman and Adam ‘Royal Mail’ Crozier will let it be known that ITV can no longer get by on free-to-air advertising and that some content will need to provided to viewers on a paid-for basis.
Although ITV is legally obliged to broadcast ITV1 for free on terrestrial TV until at least 2014, it is thought that they’ll look to set up paid-for digital channels or charge viewers to watch their HD output.
But what sort of stuff will ITV charge for? Live FA Cup coverage? Round the clock re-runs of The Krypton Factor? A Katie Price channel? What would YOU be prepared to fork out for from ITV?