HMV stumble into movie-streaming game
HMV are not drowning, but they’re doing a lot of waving at the moment. The beleaguered ‘entertainment retailer’ has recently tried to revamp their stores, removing loads of non-selling CDs and filling the space with gadgets and accessories instead.
Now, they’re having a bash at an on-demand film service in an attempt to rake in some cash and not end up on the scrapheap.
They’ve teamed up with FilmFlex, which it says here is a video-on-demand rental service joint venture between Sony Pictures Television and The Walt Disney Company, and they’ve come up with hmvon-demand. Which looks GREAT. We’re sure they’ll thrive in what is a relatively niche but already overcrowded marketplace (hello to LoveFilm, BlinkBox, YouTube and the oncoming Netflix).
HMV’s offering will be initially available via PCs, with plans to roll it out to other digital devices in the offing. They are also mumbling some stuff about downloading-to-own and, of course, ‘cloud-based storage’
What do you reckon everyone – six months?