Get your micro-money out - ITV are coming after it
We like to think we can spot a winner here at Bitterwallet and this one is as close to a dead cert as we’ve ever seen. It’s ITV launching a paid-for aspect to their online ITV Player service. You can pinch yourself if you need to – you’re not dreaming.
The beleaguered broadcaster is readying itself to launch a range of pay systems for you, the lucky viewer, starting in January 2012. As yet, they’re not saying what sort of stuff you’ll be expected to pay for, but they’ve experimented with “register-to-view trials” for Champions League matches, Indian Premier League games, The Only Way is Essex and webisodes of Coronation Street. Websiodes there.
ITV say that they’ll use a micropayment system rather than a fixed subscription, so that if you want to watch a webisode of Corrie, it’ll probably only cost you a few pennies rather than be part of some additional ‘licence fee’.
Come on then readers, share your excitement with us and tell us just how keen you’ll be to fork out for ITV’s online content...