Get up to 25% off a new telly by recycling your old one

tvWhen you hear the words “sustainability campaign group”, you are more likely to roll your eyes at the prospect of more recycling than to rub your hands in glee. However, a new initiative from such a group, Wrap, could see you saving up to 25% on a new telly, or getting a cheaper refurbished one, all in the name of saving the planet. Win/win.

The “revolutionary” new recycling scheme launched today has got 50 electrical retailers signed up- who collectively corner 66% of new TV sales in the UK- and they will give you vouchers or a discount when you bring back your old electrical appliance in good working order.

The list (below) includes a number of major retailers such as Sainsbury's, Argos, Homebase and B&Q, and the scheme could potentially offer drop-off points where customers can take their old trash TV, with smaller retailers possibly collecting old appliances in a recycling list

Likely estimated resale values range from £170 - £240 for a laptop between 2 and 4 years old, £475 for a three year old 55" LCD telly, and £50-£70 for  a 2-3 year old SatNav, which would mean that if the retailers give you full value for your recycled product, you might be able to reduce the cost of a new TV by as much as a quarter. However, experts suspect that discounts are “likely to be smaller.”

And that is the thing. Although the scheme has been announced today, with much trumpeting of trumpets and the like, the 50 signatories to the Electrical and Electronic Sustainability Action Plan have got the next three-to-five years to come up with a fully-functioning buy-back service under the agreement. They have also promised to design more durable products, particularly for the kitchen, to reduce the need for never-ending white goods replacements.

Still, with electrical items worth around £1 billion languishing, unloved, in Britain’s homes, this has to be a good way of not only saving the planet, but saving everyone’s pocket. Manufacturers will be able to recycle products and parts, particularly gold used in circuitry, which might otherwise end up in landfill, and consumers who aren’t the type to rush out and buy the latest TV every two years will be able to buy a reconditioned TV through the scheme at a cheaper price.

Dr Liz Goodwin, chief executive of Wrap, said returned items would create a new market in second-hand goods that could add £3 billion to Britain's economy.

"This has the potential to revolutionise how we design, manufacture, sell, repair, reuse, and recycle electrical and electronic products," she said, adding  "this is a win-win situation for consumers and businesses. Consumers could get money for a product they no longer want, someone who can't normally afford a product or particular brand can now do so from a reputable source."

Wrap now hopes to convince other companies to join the pioneering 50 signed up to the initiative, while we all wait with baited breath for cheaper tellies to arrive.

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