Get Sky Sports on pay-per-view for £10-a-day
BSkyB have announced that they will be giving NOW TV customers access to Sky Sports channels on a pay-per-view basis for £9.99 a day, which could either be a very smart move or just another half-arsed attempt to rake in some more coin.
While many are still put-off at the notion of signing up for Sky on a long-term basis, this pay-as-you-go move will inevitably see a lot of people jumping at the chance to dip their toe into the world of subscription television for big sporting events.
With Premier League football, El Clasico, cricket, F1, WWE and Masters Golf to plunder, these BSkyB passes could be a goldmine.
NOW TV users already have a similar option with Sky Movies, so the addition of Sky Sports isn't too surprising. BSkyB’s Chief Executive Jeremy Darroch says: "We think most viewers will agree that the day pass is an attractive option. We think the concept will work well with Sky Sports." But then he would say that, wouldn't he?
What do you lot reckon - a good idea for the occasional sports fan or just Sky ripping everyone off?