Free video-on-demand from YouView gets green light from Ofcom
Video-on-demand on our tellies is a step closer today after Ofcom gave the thumbs up to YouView. Formerly known as Project Canvas, it’s the brainchild of the BBC, ITV, Channel 4, Channel 5, Talk Talk and BT and will bring programming into Freeview households with broadband acess.
Ofcom had studied the proposed service following objections from Virgin Media and BSkyB (among others), who had stamped their feet and huffed and puffed a bit, claiming that it would be an anti-competitive cartel. But Ofcom have ignored their strop, which is almost certainly a good thing for viewers.
Ofcom said that: “It is likely that YouView will bring benefits to viewers and consumers. Any potential harm to competition would need to be offset against these benefits.” All of which means that YouView should be launching in the first half of 2011, allowing us to access a treasure trove of programming via our Freeview boxes, and all free of charge.
Which, as far as we’re concerned, is almost as important as the invention of the lightbulb. Isn’t it?