ESPN announce new pay-sports channel as Setanta is erased from history
As expected, ESPN have announced the launch of a new channel, set up primarily to show their booty of 46 live Premier League games. The rights matches were originally held by the ill-fated Setanta Sports until they went colossally tits-up last month.
The channel, which will have the snappy title of ESPN, will launch on August 3rd, just under two weeks before the start of the Premier League season. The broadcaster have agreed a carriage deal with Sky and Rupert Murdoch’s killer broadcasting lizard will also sell ads for the new channel. Further announcements about other UK pay-TV platforms are expected in the near future.
Current Sky Sports subscribers will have to pay £9 per month to add ESPN to their existing package while non-subscribers will have to fork out £12 per month. Which doesn’t seem all that different to Setanta’s pricing structure, which has already been proven to be a complete and utter disaster.
ESPN also owns rights to show American football, ice hockey, baseball and college football and basketball throughout Europe and they will be expected to pad out their schedules with some of these lesser sports.
How about it then football fans? Will you stump up almost another tenner a month to watch the matches that Sky didn’t want in the first place? Will you go down the pub whenever your team is on and say ‘sod it’ to the rest of ESPN’s offering? Or will you take advantage of the many illicit online streams of live action that are out there in World Wide Web World? Will ESPN's UK offering be joining Setanta in the Deathwatch dumper this time next year?