Ellie Goulding: As sponsored by X-Box
Have you heard of Ellie Goulding? If you need your memory jolting into action, then she's The Next Big Thing, mainly because she won some spurious award at the Brits the other week.
Anyway, it looks like she's got some corporate backing (away from her Polydor record deal) from Microsoft. A few weeks back, Microsoft held an event which was an X-Box Reverb-sponsored Ellie Goulding gig.
Dizzyjam went down and landed in PR hell.
Now, people can get prickly about musicians making money from corporate activities, but y'know, musicians want to pay the bills off quickly just like anyone else. The Who Sell Out was pretty funny, right?
However, what is depressing is what bands and artistes are actually asked to do. Dizzyjam found a piece of A4 in the bogs which detailed all the things that Goulding should say about X-Box when speaking to the press.
It opens with this statement: “We would ask that Ellie Goulding try, wherever possible, to include these messages as much as possible when doing interviews.”
It continued with things that Ellie should try and casually drop into conversation with journalists:
“XBox is the home of great music experiences, along with great music games like Beatles Rock Band and Guitar Hero. You can also download 100s of music videos on XBox Live”.
“XBox 360 is more than just a games console – it’s an entertainment hub where you can enjoy great music, movies and of course games. Not to mention connect and communicate with your friends and family wherever they are”.
“XBox Live opens you up to a world of great entertainment simply by plugging your XBox 360 into your broadband. Play, watch and connect with your friends”.
How grim is that? Whoever wrote that shite up should be strung up and shot at. They aren't words strung together like conversation, rather, it's 'copy'. Anyone who has read a press release will know how 'copy' is the worst prose in the history of human endeavour (apart from my clunky ramblings, granted).
Is this PR gone too far?