Deathwatch: Setanta - the beginning of the end?
Setanta, who lest we forget, Bitterwallet readers voted as the Worst Company In The UK for 2008, are in a bit of a pickle – and that’s putting it mildly.
Last week their live Premier League offering from 2010-13 was slashed in half when Sky regained the Monday night package of matches and now the Irish pay-per-view irritants appear to be scrabbling around to repair the damage.
They’re said to be trying to regain the Monday night games, either by moaning to the Premier League that the whole thing is unfair, or by sidling up to Sky and trying to sub-licence the package back from them.
As a result of these latest developments, analysts predict that thousands of subscribers will be dropping Setanta quicker than a hot brick. Additionally, the company have appointed the Close Brothers merchant bank to help them raise £159 million. Doesn’t sound like the recipe for a sound sporting future - it could all look like this in a year or so.