BT ready to undercut Sky for Premier League football
While BSkyB have been spending much of their time of late kicking away at the heels of the BBC, there’s a cheeky attack on Sky itself coming from the plucky chancers at BT, with a whole heap of help from Ofcom.
The media regulator is set to announce its findings following a probe into the amount of money that Sky charges its pay-TV rivals to carry its premium channels such as Sky Sports.
If, as expected, Ofcom orders Sky to cut its wholesale prices, BT have said they’ll the undercut the price that Sky charges its own subscribers. They have said they’ll charge around £15 per month for Sky Sports 1, about a tenner less than Sky charge at the moment, with the price cut due to kick in for the start of the 2010/11 Premier League season. Virgin Media would almost certainly follow BT's lead, although the whole thing could get snarled up in legal action by BSkyB if the Ofcom ruling displeases them.
But with BT Vision currently boasting just 436,000 subscribers compared to Sky’s 9.5 million, would it be enough to even out the numbers? Would you be tempted to drop Sky and switch to BT Vision if it meant paying less to watch Burnley v Portsmouth on a dank November evening?