BT kicks up stink with cheapo Sky Sports package
BT have launched a package which will allow you, dear armchair coach, to hurl abuse at professional sportsmen who know more about playing football than you do for as little as £6.99 a month (on top of the basic monthly subscription) with a cheap Sky Sports package.
You can get Sky Sports 1 for £6.99 a month or both Sky Sports 1 and 2 for £11.99. Of course, you have to sign up to other stuff like broadband and telephone for a minimum of two years, but still, the point is, this is cheaper than Sky and Virgin's packages.
That said, be aware that, if you're going for the BT package, customers will have to pay set-up charges of £60.
It seems to work out pretty well though as all that considered, a BT basic bundle that includes both Sky Sports channels and ESPN works out around £100 cheaper in the first year than the other options.
"With first year cost savings of over £100, BT has priced its Sky Sports 1 and 2 with ESPN offering to warrant serious consideration from anyone looking to bundle their TV with broadband and phone," says Michael Phillips of Digitalchoices.co.uk. "If recent reports are true about Sky looking to increase its own channel pricing, then BT's new offering could look even more compelling."
In response to this, a clearly disgruntled Sky have bafflingly decided to raise prices for their sports channels, coming to effect in Autumn. Presumably, this is a sly way of raising the wholesale costs for BT. However, with potentially increased customers, BT may well be happy to run the project at a loss.
The interesting thing is seeing what people want. Most only want a Sky package for the football coverage, so they presumably won't mind ditching Sky 1 and Sky Movies. The fight is on and, knowing Murdoch, this could get very ugly indeed. We can only hope.