BT announce ultra HD football prices

football BT have loads of football rights now, and they're not giving them away in the usual bundles, oh no. They're charging extra and have announced the price of its BT TV Ultra HD package.

On the new channel, the rollout will be pretty slow, with BT Sport Ultra HD (a stupid name for a channel) showing two extra Premier League matches, the FA Cup, Aviva Premiership Rugby and the Silverstone MotoGP. It'll kick off on August 2nd, with the FA Community Shield match between Arsenal and Chelsea.

Richard Halton, CEO of YouView chirruped: "We are immensely proud of the partnership with BT to deliver the first Ultra HD set top box in the UK."

What is this Ultra HD nonsense? Basically, the picture quality is better than the usual HD TV. In fact, it'll give you a picture that is four-times better. There's a good chance you'll be able to watch a game of football where you can see the goalkeeper's blackheads or the traces of cocaine hanging from a club owner's nostril hair. It will be scintillating stuff, clearly.

The Entertainment Ultra HD package will be going on sale on July 24th, and will be available to those on BT Infinity 2 (or better) where the approximate speed is 44 Mbps or faster.

You'll obviously need a new set-top box which is able to handle 4K broadcasts, but with this bundle, you'll also get a voucher for up to £500 off an LG 4K UHD TV, which is something. They will have invariably tied-up up the money-off-a-TV deal with someone, but still, money off is money off.

It'll cost you £15 per month and you'll get all the BT sport channels thrown-in - BT Sport 1, BT Sport 2, BT ESPN and BT Sport Europe - as well as 47 premium channels including 13 channels in HD and 9 kids channels. So there.

What do you think?

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