Apple TV pause live television
Apple were all set to start offering a live internet-based TV service, which is kinda fancy... but they've decided to knock it on the head for the time being, instead, focusing on being a platform for companies to sell directly to customers through its App Store.
Everyone's getting into television, now that Netflix has been such a hit! Even Amazon are making TV shows (which don't look very good, but what are you going to do?).
Of course, Apple aren't getting rid of the notion completely, but basically, their plan to sell a package of 14 or so channels for $30 a month has not been wholly welcomed by media companies, as they all seem to want more money from Apple for their shows.
Over in America, pay-TV bundles cost an average of $85 per month, so Apple have got wiggle room to charge more if they want to, as it doesn't look like the TV companies are going to budge any time soon. CBS chief executive officer Les Moonves thinks it'll all work out eventually. He said at the Business Insider Ignition conference: "This will happen. It has four major networks and 10 cable networks, let's say, and the price point will be in the $30s, $30 to $35, $40 maybe. People will not be spending money on channels they don't want to watch."
While Apple tangle with the TV stations, they can open the App Store up for developers, so customers can be sold to directly. That's just selling apps though, isn't it? Just like every other platform.
Apple will be aware that they need to work fast, as Amazon are also looking at their own live TV service.