TripAdvisor braced for legal action from huffed hotels
If you’re planning a trip away, the TripAdvisor website acts as a good guide as to whether you’ll be holidaying in luxury or a rat-addled hell-hole. But where there’s a hit, there’s a writ and it was only a matter of time before legal action was threatened against TripAdvisor and that time is now.
Over 300 hotels are preparing themselves to take on TripAdvisor, unhappy at comments left on the site by disgruntled customers. They’re saying that some comments are untrue and damaging to their business or “legally unsubstantiated”.
The hotels, believed to be located mostly in the UK and US, have enlisted the help of KwikChex a British ‘reputation management service’ and their CEO Chris Emmins says: “We have decided to present TripAdvisor with a list of the worst specific cases, plus a general call to correct certain aspects next week, together with a formal notice of action which means that we will add to the list as we clear them.”
Looks like TripAdvisor might have to take on a couple of extra members of staff over the next few weeks...