Thomas Cook are all heart with new logo
No-one likes Thomas Cook, so today in a bid for everyone to love them, they've unveiled a new 'sunny heart', which looks a bit like a yellowing plaster that's curled up at the side of a swimming pool at a grotty resort.
The new logo comes with a simple message too - "Let’s Go". Not really as catchy as "Don't just book it - Thomas Cook it."
The group have done all this rebranding in-house, as they try to turn the fortunes of the company around. They reckon that this new message has "real resonance".
Jim Prior, chief executive of WPP branding agency The Partners, said: "They have married a very warm, emotional concept, with the heart and the sunshine, with a very bland piece of typography. Rationally, I understand what they’re doing. Emotionally, I’m not sure it achieves the objective."
Of course, Thomas Cook haven't noticed that there's a student travel guide called Let’s Go, that there's a company called Let's Go which do supported trips for adults with learning difficulties and that Ryanair’s in-house mag is called... you guessed it... Let’s Go.