The website guaranteed to make you wet - rain.co.uk
Ah, the great British staycation! What better way to treat the family than remaining in the UK for your next Summer holiday. And now there's a website just for you!
Rain.co.uk is a rather pointed marketing campaign by holiday website Sunshine.co.uk, and marks the latest round in a grudge match being slugged out with UK holiday company Hoseasons.
According to Tnooz, the spat began when Sunshine.co.uk produced a survey that found, somewhat unsurprisingly, that a fifth of UK consumers would never take a domestic holiday. Hoseasons took the survey finding personally and rubbished the results, leading to Sunshine.co.uk retaliating with their new site.
They've got a point, to be fair. British weather in the summer is not unlike taking a beating in the balls. And not in a good way.