The train company that tells you to take the coach - the desperate last gasp of National Express
Tremendous. Absolutely brilliant. What more could you ask of a bitter and twisted rail franchise that has been stripped of the property it craved so much? At midnight, National Express East Coast was officially relieved of its duties running the East Coast Main Line, to be replaced by the Government operated East Coast. And less than three hours before that occurred, an email appeared in the inbox of anyone who had ever booked a ticket with National Express trains (at least I assume so, given I've never booked a coach with them):
Yes, one last abuse while the mailing list still resided with them. The account was handed over to the new owners at midnight, so there was a window of opportunity to channel consumers away from the trains and promote their coach service. One last jolly at the expense of the Government-ran competition. "Fuck the new owners, book a coach instead!" - the message really couldn't have been more blunt than that. Perhaps if National Express had given customers a fair and honest service in the first place, they wouldn't have lost the franchise.