The speed sale for those with itchy shopping trigger fingers
Imagine if you went into a shop and the sales assistant told you about all of their special offers but only gave you a few seconds to decide if you wanted to buy or not – you’d probably high-tail it out of the door, disgusted by the way you’d been treated.
But that’s the wacky tactic that online Swedish retailer Papercut are using at the moment – there’s a range of reduced items on their site at the moment but you only get four seconds to make your mind up – then they’re gone forever. There’s some barmy music being played in the background to assault your senses further.
They’re calling it Speedsale and it’s more of a novelty than anything else – the prices seem to be reduced by about 25% so Swedish shoppers aren’t getting any gigantic bargains. But there’s a nice touch – namely that once you’ve browsed the sale range, you don’t get to have another look at it. Don’t make a purchase and the offer has gone forever. Or presumably until you visit the site again from another IP address.