Ryanair's semi-useful SMS service, if you pay of course
It wouldn't be Bitterwallet if a week went by where we didn't piss and whinge about Ryanair. But this is Bitterwallet, and that's what we do - if it wasn't for Sky Captain O'Leary and Apple, these pages would be bare, as bare as Old Mother Hubbard's cupboard the day before the big shop.
Ryanair has announced a new service to text booking confirmation details directly to passengers' mobile phone at the time of purchasing the flights. The Sky Captain's deputy Lieutenant Stephen "hot lips" McNamara trumpeted said: "This service will make travelling with Ryanair even easier as passengers will no longer have to print our their confirmation email, but simply refer to their mobile phone for their flight details."
Brilliant! Way to go, Ryanair! Good on you for making flying with you such a doddle. Surely you must want something in return? You do? Ah. Yes, if you choose to have confirmation details sent by text, it'll cost you £1 on top of the cost of a text. With next to no effort, Ryanair have created yet another revenue stream.
We're not knocking it entirely - it's a tiny amount of money that plenty of customers will go for, and it's potentially a useful service - but Ryanair can't guarantee the text will reach you, as noted in their terms and conditions. Don't receive the text? Can you be arsed to complain over a quid, or will you just mutter and print the confirmation email? Good luck with customer services if you want your money back. And sending the text when the flights are booked; what about sending it the day before people are due to fly?