Ryanair passengers latest to become advertising mules
Hats off to Ryanair for not only jumping on a British Airways initiative, but making it sound like a genuine benefit to passengers. The budget airline is to display third party advertising on its boarding cards from early 2010 - a move British Airways announced in August.
Now there's nothing necessarily wrong with whoring white space on boarding passes for money. It creates another revenue stream and doesn't cause passengers any ills - we're already exposed to hundreds of advertising messages a day so another makes no odds. Ryanair has seen an idea, liked it and copied it and there's no reason why they shouldn't. But don't pretend we'll enjoy it - that's just taking the piss:
This will allow advertisers to reach the 66 million Ryanair passengers that will print their boarding cards from the comfort of their own home next year.
That's right - not only has Ryanair handed over the cost of producing boarding cards to the customer, but they've also passed on their advertiser's production costs too - and it's all for you to enjoy "in the comfort of your own home". It's surprising that Ryanair didn't announce an additional tax for any lack of dissatisfaction achieved during the printing process. Cheers, Sky Marshall!