Ryanair - making up what you think, so you don't have to
Right, where was I? Oh yes. So a couple of weeks have passed since your media-friendly nonsense about a man eating a winning scratchcard, and you need another excuse, any excuse, to whore your wares. What about an entirely convoluted survey that proves nothing whatsoever? Yes!
Ryanair, the world’s favourite most frequented airline, is gunning for the mums. It's nearly Mother's Day again (this Sunday, fact fans) so the budget airline has produced some vital statistics that demand you buy your mum a Ryanair flight or she'll hate you forever. Fact. See, according to the budget airline who surveyed 1,000 mothers, "90 per cent of mums see Mother's Day flowers as a waste of money and would prefer a (naughty) weekend away from the kids."
Difficult to know where to start with this one. Let's begin with the fact that Ryanair can't read the results of their own survey, the results of which state:
Ryanair’s survey asked 'What would you like to get this Mother’s Day?':
- 55% a voucher for a (naughty) weekend away from the kids
- 20% Mother’s Day meal in a restaurant
- 15% Chocolates
- 10% Flowers
The statement "90 per cent of mums... would prefer a (naughty) weekend away from the kids" is an outright lie, so the number is only 55 per cent - the 'news' article's byline gets the facts right, but lazy churnalists will cut and paste from the ambigious body copy, not the headline.
There's then the fact that nobody was actually asked to choose which item they thought was a waste of money - they were asked to choose which gift they'd prefer to receive. So 90 per cent of mothers don't necessarily think flowers are a waste of money. You can't even state they wouldn't want flowers on Mother's Day, because that wasn't the question asked.
Finally, given the choice between a weekend away and a bunch of flowers, of course people are going to choose the former. The most shocking revelation is that 45 per cent of mothers didn't choose the free holiday. Predetermining the available choices is obviously going to define the response - if the list of possibilities had included free mortgage payments for a year, nobody would be choosing a couple of nights of yankee doodle in Lanzarote.
Yeah, it's not that big a deal, it's only another bit of fluff on nonsense from Ryanair - but it's always worth pointing out what a lot of horseshit is blurted out in the name of you, the consumer.