Premier Inn announce smaller 'Hub' hotels
Comedy giant Lenny Henry might be sweating nervously right now, as the Premier Inn chain that he advertises so valiantly turns its attentions to SMALLER rooms – rooms that might be uncomfortable for Lenny to lounge around in.
They’re calling the new venture ‘Hub by Premier Inn’ and the first one will be opening in St Martin's Lane in the West End of London in summer 2014, followed by four more capital locations (Goodge Street, Great Tower Street, Spitalfields and King's Cross) by early 2016. Hubs in other cities are also planned.
Rooms in the Hubs will be up to 30% cheaper than standard Premier Inn rooms, with an average room rate in central London below £100 and starting prices and off-peak rates likely to be around £60.
There’ll just about big enough for cat-swingage – they’ll be 11.4 square metres in size and feature a desk that folds into the bed, luggage storage under the bed, an en suite bathroom with power shower, free Wi-Fi and a 40-inch smart screen TV.
They sound a lot like the capusule-type Tune hotel rooms that are springing up around the country – but will Lenny Henry be able to stretch out in one of them? We’ll wait for the adverts to find out…