Pay-As-You-Weigh flights are actually happening!
When the news broke regarding the idea of pay-as-you-weigh flights, everyone laughed it off, made some lazy jokes and told sneering anecdotes about tubby people on planes.
No-one really thought that an airline would be daft enough to try it out in the real world.
However, Samoa Air are going to actually do it and become the world's first airline to implement "pay as you weigh" tariffs.
"This is the fairest way of travelling," said chief executive of Samoa Air, Chris Langton. "There are no extra fees in terms of excess baggage or anything – it is just a kilo is a kilo is a kilo."
"When you get into the Pacific, standard weight is substantially higher [than south-east Asia]," he said. "That's a health issue in some areas. [This payment system] has raised the awareness of weight."
This new system will see Samoa Air passengers being asked to input their weight and the weight of their baggage when online booking. You'll be charged $1 per kg on short flights and around $4.16 per kg for longer distances. Anyone thinking they can flatter themselves in a bid to get cheaper flights will be met with a set of scales at the airport.
Mr Langton said he believed it to be a system of the future, adding that "the standard width and pitch of seats are changing as people are getting a bit bigger, wider and taller than they were 40 to 50 years ago" and that "a family of maybe two adults and a couple of mid-sized kids ... can travel at considerably less than what they were being charged before."
You have to wonder what this means for people who are really tall. Will they be penalised in the face of small thin people getting cheaper deals? Will people's BMI index ratings come into play? It is more likely that airlines couldn't give a toss and will apply a blanket rule and coin it in whichever way they can. Either way, it isn't likely to see people going on crash diets to get cheaper flights, but it'll be interesting to see if this model works into other businesses.