O'Leary sells the shirt off his back to flog Ryanair routes
After getting the arse with Stansted last month, Ryanair has announced it will now set up a major base at Leeds-Bradford Airport. The budget-budget airline already operates four routes out of West Yorkshire, but this will increase to 17 routes from next year.
The news of 1,000 new jobs for the region and increased choice for travellers aside, Sky Marshall O'Leary's appearance on BBC News is perhaps a textbook example of ultimate, unbridled, unashamed, no-nonsense whoring. Count how many times O'Leary slips in a sales message or positioning statement. Then stare at that shirt. Just stare at it. It hasn't been added digitally, he's actually wearing it. No, he really is:
Yes, it is a news bulletin, no it's not a three minute promotional video for the good Sky Marshall. We're off to buy hats so we can doff them at O'Leary. Despite being his fiercest critics, there's a reason why Ryanair continues to prosper, regardless of whether it proves more expensive than British Airways on occasion.