Heathrow passengers given cold shoulder during bad weather
As expected, a little bad weather and the whole country is utterly, utterly shagged. Our European neighbours continue driving up and down mountains and flying planes in worse conditions without grumbling or their news channels showing continuous loops of snowploughs at dusk. The blizzards and sub-zero temperatures have shut down London's airports and caused crippling delays in the past few days.
But do they care whether the weather has messed up your Christmas? Travel V3 - the blog of soon-to-launch travel website OfferMeATrip.com - asks why the likes of Heathrow Airport seem more interested in pursuing their own agenda than one that may benefit their customers. For example, this is a screenshot of Heathrow's website from this morning:
As Travel V3 points out:
What is the communication priority of this website considering the placement and design of the different messages? Shopping, or information for customers?
Does this website reflect a company that is focused on getting people from A to B as effectively as possible, or a company that wants to screw as many pounds as possible out of a captive audience?
Delayed and cancelled flight information does appear on the home page, but below the fold of the screen. At times like this, if consumers are turning to Heathrow's site to find out how banjangoed their Christmas plans are, you'd think they'd provide more immediate information than meaningless vagaries ("...some disruption is occurring here and at other airports...") that come a poor second to a shopping promotion ("Heathrow is the perfect place to shop for all your presents"). Is Heathrow an airport or a shopping centre?