Groupon's response to fundraising query lacking in charity
In the wake of natural disasters, there's always a drive to push the public into supporting charities. Often it's companies responsible for drumming up donations, but there's a balance to strike - they clearly don't want to appear to be exploiting a situation in the name of profit.
Yet, in the wake of the Japanese earthquake at the weekend, two companies managed to do exactly that; both Coca Vita and Microsoft tried to build up their followings on Twitter by only offering to donate money if users forwarded on their messages.
Group-buying site Groupon attempted a more straight forward way to encourage donations:
That looks simple enough, but several people posted on Groupon's Facebook group to question the wording; did Groupon mean they'll match all donations up until the total donations reaches £70,000, or until the total of their donations and matched contributions reaches £70,000? 'Up to the collated total value of £70,000' may mean that as soon as the total raised between customers and Groupon reaches £70,000, then Groupon will stop donating - so customers could collectively raise £69,000 meaning Gropon would only have to match £1,000 to reach the £70,000 maximum.
Facebook questioned the wording and asked what Groupon's intentions were, a perfectly valid point given there's a difference of £70,000 between the two scenarios. With that in mind, Facebook users weren't really expecting the response from Groupon:
Oof. Nobody had actually said they weren't interested in supporting charity, only that they wanted to ensure their donations would be matched. Groupon's childish response has now managed to turn people further off donating through them, rather than resolving a reasonably straight forward question.
Charity really shouldn't be this difficult, should it?