easyJet trial mobile boarding passes

3 May 2013

easy jet-plane

The Tesco Value Beans of the Sky, easyJet, are launching a trial of mobile boarding passes.

This new system will be available at six airports, including Manchester, Southend, Stansted and Edinburgh, allows passengers to download their boarding pass to their phone via the easyJet app. You'll use your phone to progress through security, bag drops and all that tedious stuff you have to do in airports.

The airline reckon that this will now result in a check-in time of less than 10 seconds, which sounds great, but cynicism says that, should this trial work, easyJet will roll out the campaign once they've worked out how much to charge customers for downloading the app.

In a statement easyJet says: "Subject to a successful customer trial we’ll be working hard with our airport partners to roll this out to more airports. Mobile boarding passes make travel easier by allowing you to keep all your travel information in one place. No more paper or searching for a printer."

The company’s marketing manager, Peter Duffy, said: "The trial will also be extended to include multiple boarding passes on the same device so that families can all check in using one or a number of mobiles, depending on their preference."

This comes on the back of the news that, as of the end of last month, easyJet will no longer operate check-in desks at airports, with all customers required to check-in online.

TOPICS:   Travel   Mobile

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