EasyJet and Ryanair go toe-to-toe and spoilsport ASA breaks it up
In the past Ryanair has slagged off the Advertising Standards Authority (ASA) and called them "Monty Pythonesque" and "Absolutely Stupid Asses". However, they've gone running to the ASA like wailing babies after EasyJet took the piss out of them in an ad campaign.
Ryanair have long moaned about the ASA after the regulatory board repeatedly smacked their legs over continued abuse of advertising rules.
Now they're asking the ASA to tell EasyJet off after a poster campaign saw the light of day which claimed that Ryanair did not fly to airports customers believed they had booked.
The strapline on the ad ran: "Who loves flying you to the place you actually booked?".
One the spots pointed out that Ryanair flights to Paris actually landed in Beauvais and a trip to Barcelona would see you touching down at Girona airport. Ryanair complained that the ad was misleading. The ASA agreed (although, I bet they would have loved to have stuck their fingers in their ears and pretended that they couldn't hear Ryanair's weeping).
"We considered the challenging tone of the headline "Who loves flying you to the place you actually booked?" combined with the implication that Ryanair misled customers and flew them to airports different to the ones to which they had booked was denigratory," the ASA said.