Commercial Break: Ah, Japan, there you are again, with a USB lighter...

We love our Japanese adverts around these parts but they’ve mostly got a tendency to be over in under half a minute.

Not this one though, for a USB-powered lighter – clocking in at over two minutes, it’s a veritable epic by comparison, and full of the usual gaudy, crash-bang-wallop mayhem.

Everyone join in – ‘USB lighter, Ji ji ji!’

What do you think?

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