Cab app price war equals cheapness

24 November 2014

taxi Taxi apps. They're at WAR.

The price war between the apps has heated up as the festive season encroaches, and London-based app Get Taxi has just gone hardcore on their competitor's arses with bargain pricing.

The company will charge just a fiver to travel up to six miles in London, and the app will make up the rest of the fare.

This follows Uber's fares being reduced by almost half.

Just as an example of the dimensions of this deal, a usual fare from Get Taxi around London is £30.

UK chief executive, Remo Gerber reckons: "There's a lot of competition over the app makers and to a certain degree you need to think of things that you can do to stand out from the crowd."

Hailo, Kabbee, Taxibeat and Maaxi are also attempting to gain market share in the UK, which has forced some minicab firms to lower their prices to compete.

There's an increasing amount of competition from dozens of apps, and so it's genuinely quite cheap to cab it up in the big cities at the moment. So take advantage and get ready for a LOT of Magic FM.

TOPICS:   Travel

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