British Airways now whore their boarding passes to fix their ills

17 August 2009

The list of attempts by British Airways to reduce its recently announced £401 million pre-tax loss is beginning to look like a strategy document for Ryanair. It seems any and all suggestions for both raising and saving money are being considered, regardless of whether they fly in the face of common sense - pun possibly intended.

So far the list includes: asking staff to work for free for a month, no longer serving meals on short-haul flights, grounding 22 planes this coming Winter and considering charging economy passengers on short-haul flights for food, raising fees for excess baggage and changing charges for sports equipment.

Now add to that list the introduction of advertising on your boarding passes; the ads will begin appearing on the 12 million online boarding passes printed out by customers every year. BA are also going to begin accepting third party advertising on their website. It'd make perfect sense if it wasn't for the fact that there's a recession going on, but it's becoming increasingly clear that British Airways are desperate for every penny they can find. Time to put BA on Deathwatch?

TOPICS:   Travel   Economy

4 comments

  • dungerbunda
    Will be flying to the States with them on Saturday. Can see the day, when they will be charging for meals, entertainment etc.
  • Paul C.
    I just flew back from Shanghai with them. Reading light never worked properly, half the flight spent leaning over neighbour's seat to read. Had to keep my finger pushed on the jack plug to hear any noise from the on board entertainment system. Reminded me 100% of Ryanair. Have booked my next flight to Shanghai with Virgin. On the good side.. the staff were nice
  • Strikes B.
    [...] Christmas, it may be worth avoiding British Airways for the time being. After a lengthy catalogue of cutbacks in service, desperate measures and record losses, the airline’s disastrous year could be crowned with a series of strikes during the festive [...]
  • Ryanair B.
    [...] Hats off to Ryanair for not only jumping on a British Airways initiative, but making it sound like a genuine benefit to passengers. The budget airline is to display third party advertising on its boarding cards from early 2010 – a move British Airways announced in August. [...]

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