British Airways look to the skies for inspiration, find Ryanair
"The circle is now complete. When I left you I was but the learner. Now I am the master!"
In the face of a £401 million pre-tax loss, seems British Airways are still needing to save some money. They've asked staff to work for free, they've stopped serving meals on short-haul flights, and now they've gotten hold of Ryanair's well thumbed copy of Cost-Saving and Unbundling Services for Dummies. BA are considering charging economy passengers for food, raising fees for excess baggage and changing charges for sports equipment.
According to the Wall Street Journal:
"Everything remains under review," a BA spokesman said Monday.
He added any changes to the service offering would be "all within reason, based on customer feedback" and wouldn't go as far as charging travelers to check-in online like Ryanair.
Obviously they haven't flicked through to the next chapter of Ryanair's book which mentions scratchcards, standing up on short-haul flights or forgetting to let the passengers board.