British Airways is the best of British
British Airways have been named the UK's favourite brand, leaving Apple, Kellogg's and Andrex in their dust, according to a survey from Superbrands. Obviously, this isn't made up of British brands, before you start.
The airline beat-off over 1,500 companies to claim the top spot, ranked by brand strength on these shores. One of the reasons BA did so well was "residual goodwill" from their presence at the 2012 Olympics and Paralympics.
This is bad news for Rolex - last year's leaders - who now lie in second place. Worse news for Apple who went from second place to 14th. Facebook, meanwhile, went from 14th to dropping out of the top 20 altogether. Everyone hates Facebook, clearly, which isn't surprising seeing as they do things like buy WhatsApp and then break it the first weekend they have the keys for it.
Coca-Cola, Google, Marks & Spencer, Boots, Cadbury's and Amazon all appeared in the top 20, also.
Superbrands council chairman Stephen Cheliotis said: "British Airways has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful 'To Fly, To Serve' positioning and the residual goodwill from its effective 2012 Olympic and Paralympic Games association."
"On the flip side, Apple and the other tech giants have suffered, with Apple particularly struggling to meet arguably unrealistic high expectations. It is increasingly clear that in the short-term at least Apple is struggling to maintain its enviable innovation record in the eyes of consumers while failing to inspire individuals without its hugely influential leader, the late Steve Jobs."